Customer relationship management (CRM) systems are only as effective as the data they are fed. Many businesses forget to link their websites to their CRM. They seldom consider the advantages they may get from doing so. Businesses devote a lot of effort and resources to their websites and marketing. Integrating your website with your CRM speeds up the sales process since possible leads are entered into the system as soon as the first contact is made. It also provides your team with better data to work with, eventually trying to increase conversion rates.